Rustico Ristorante & Pizzeria is a world class italian restaurant expanding it's operations. I helped with brand development by creating the first iteration of it's expansion logo. The client was looking for a new logo to include the original restaurant branding (color & font), while reflecting upscale and sophistication; to match the new expansion's mission.
I began with a meeting to develop the customer's visual langauge (customer's likes, desires, samples, etc.). Using that data I created a rough sketch onsite with the client. Through online communiations we iterated numerous times to develop the look and feel that would drive the final art.
The final color scheme was predicated on the original brand design.